8 Pillars of Control

1

Organize Around Consumer as Customer

Build trust, integrity and empathy

View All Pillar 1 Blog Post
2

New Standards for Operational Excellence

Level up your operations

View All Pillar 2 Blog Post
3

Proper Digital Technology and Data

GPS for Transition Decision Making

View All Pillar 3 Blog Post
4

An Intentional Product Journey

Align ALL product distribution to manage pricing & lifecycles

View All Pillar 4 Blog Post
5

Schedule of Consumer Engagement

A calendar for consistent customer brand experience

View All Pillar 5 Blog Post
6

Reimagining Retail Relationships

Consumer intermediaries are either advocates or adversaries

View All Pillar 6 Blog Post
7

Communication Drives Brand Equity

Direct, frequent, two-way and archived

View All Pillar 7 Blog Post
8

Customer 1st Commitment & Execution

Coaching to persevere thru headwind of naysayers & skeptics

View All Pillar 8 Blog Post