1

Customers – The End User is Your Customer

Place them at the Center of Your Operations

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2

Standards – Guardrails for Accountability

Required Guidance for Delivering Your Customer Experience

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3

Technology – Data is the New Oil

Coming of Age Digitally is Merely Table Stakes

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4

Amazon – Apply Uniform Objective Measures

You are Accountable for Where Your Gear Ends Up

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5

Distribution – Execution is the New Distribution

Per Site/Store Sell Through is THE Metric

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6

Relationships – Reimagine Retail Relationships

Is the Juice Worth the Squeeze?

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7

Communication – Unfiltered & Direct

Own Your Brand Messaging & Emotional Connections

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8

Culture – Commitment, Resilience & Grit

The Passion & Effort to Achieve Long-Term Strategies

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