1

Customers – The Consumer is the Customer

Customer Understanding is the New Retail Currency

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2

Standards – Guardrails for Accountability

Required Guidance to Deliver Your Customer Experience

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3

Digital – Consumers Live Online

Coming of Age Digitally is Merely Table Stakes

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4

Amazon An Intentional Product Journey

You are Accountable for Where Your Gear Ends Up

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5

Distribution – Execution is the New Distribution

Get What You Need From Retailers

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6

Relationships – Reimagine Retail Relationships

Is the Juice Worth the Squeeze?

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7

Communication – Unfiltered & Direct

Own Your Brand Voice & Emotional Connections

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8

Culture – Commitment, Resilience & Grit

The Passion & Effort to Achieve Long-Term Strategies

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