Experience Wholesale Reimagined

Bill J’s Unvarnished Perspective on Executing the Essentials for Marketplace Power

1

Customers – The End User is the Customer

Set Your GPS for the Consumer as Customer

2

Standards – Calibrating Your GPS

Guidance for Your New Direction

3

Technology – Coming of Age Digitally

Shift Beyond Gut Feel and Anecdotal Evidence

4

Amazon – Intentional Product Journey

Be Accountable for Where Your Gear Ends Up

5

Distribution – Execution is the New Distribution

Per Site/Store Sell Through is THE Metric

6

Relationships – Reimagine Retail Relationships

Is the Juice Worth the Squeeze?

7

Communication – Unfiltered and Direct

Own Your Brand Messaging and Emotional Connections

8

Culture – Commitment, Resilience and Grit

The Passion and Effort to Achieve Long-Term Strategies