What is the Customer Experience Digital Internet Economy?

What is the customer experience digital internet economy? Why should I care as a premium product manufacturer? Because your brands survival depends on it! 6 ARTICLES YOU CAN NO LONGER AVOID READING What is the Internet Economy? [...]

Selecting The Right Retailers

REALITY CHECK Retailers Own Your Customer Brand Perception & Experience. A loaded retailer is a happy retailer became a loaded retailer is an eBay retailer became a loaded retailer is transshipping and driving your online price erosion! [...]

Insider Do’s and Don’ts for MAP/UP Policy Success

Fresh off a string of retailer meetings, a client called me today suggesting her retailers could benefit from a course for manufacturers on how to successfully implement, administrate and execute a Retail Price Maintenance (RPM) program. The two common RPM programs are the Unilateral [...]