2020 Planning Questions Brand Leaders Must Ask Themselves

Download 2020 Planning Questions (PDF) CUSTOMERS Are you viewing dealers as customers or as partners in delivering your intended customer experience? A sale is not a sale until the gear is in the customers hands, until [...]

Selecting The Right Retailers

REALITY CHECK Retailers Own Your Customer Brand Perception & Experience. A loaded retailer is a happy retailer became a loaded retailer is an eBay retailer became a loaded retailer is transshipping and driving your online price erosion! [...]

Real Client, Real Solutions

Problems client expressed holding them back from competing in the digital economy. We partnered in applying systems and processes to help them navigate the transition to successful go-to-market strategies and behaviors! PROBLEMS: Decades without best practices, doing it [...]

Insider Do’s and Don’ts for MAP/UP Policy Success

Fresh off a string of retailer meetings, a client called me today suggesting her retailers could benefit from a course for manufacturers on how to successfully implement, administrate and execute a Retail Price Maintenance (RPM) program. The two common RPM programs are the Unilateral [...]