Download: Questions Brand Leaders Must Ask Themselves (PDF) CUSTOMER Are you viewing retailers as customers or as partners in delivering your intentional customer experience? A sale is not a sale until the gear is in the [...]
REALITY CHECK Retailers Own Your Customer Brand Perception & Experience. A loaded retailer is a happy retailer became a loaded retailer is an eBay retailer became a loaded retailer is transshipping and driving your online price erosion! [...]
Problems client expressed holding them back from competing in the digital economy. We partnered in applying systems and processes to help them navigate the transition to successful go-to-market strategies and behaviors! PROBLEMS: Decades without best practices, doing it [...]
Fresh off a string of retailer meetings, a client called me today suggesting her retailers could benefit from a course for manufacturers on how to successfully implement, administrate and execute a Retail Price Maintenance (RPM) program. The two common RPM programs are the Unilateral [...]
