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So far billj has created 3 blog entries.

2020 Planning Questions Brand Leaders Must Ask Themselves

Download 2020 Planning Questions (PDF) CUSTOMERS Are you viewing dealers as customers or as partners in delivering your intended customer experience? A sale is not a sale until the gear is in the customers hands, until [...]

What is the Customer Experience Digital Internet Economy?

Why should I care as a premium product manufacturer? Because your brands survival depends on it! 6 ARTICLES YOU CAN NO LONGER AVOID READING What is the Internet Economy?   The Violence of the Customer Experience  [...]

Insider Do’s and Don’ts for MAP/UP Policy Success

Fresh off a string of retailer meetings, a client called me today suggesting her retailers could benefit from a course for manufacturers on how to successfully implement, administrate and execute a Retail Price Maintenance (RPM) program. The two common RPM programs are the Unilateral [...]