billj

About billj

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So far billj has created 2 blog entries.

What is the Customer Experience Digital Internet Economy?
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What is the Customer Experience Digital Internet Economy?

Digital Economy Transformation, Go-to-Market Strategy

What is the Customer Experience Digital Internet Economy?

What is the customer experience digital internet economy? Why should I care as a premium product manufacturer? Because your brands survival depends on it! 6 ARTICLES YOU CAN NO LONGER AVOID READING What is the Internet Economy? [...]

billj2018-11-21T15:06:15+00:00November 15th, 2018|Categories: Digital Economy Transformation, Go-to-Market Strategy|Tags: Brand Apocalypse, Consumer Economy, Customer Experience, Digital Economy, Featured, internet, Internet Economy|

Insider Do’s and Don’ts for MAP/UP Policy Success
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Insider Do’s and Don’ts for MAP/UP Policy Success

Pricing Policy Execution

Insider Do’s and Don’ts for MAP/UP Policy Success

Fresh off a string of retailer meetings, a client called me today suggesting her retailers could benefit from a course for manufacturers on how to successfully implement, administrate and execute a Retail Price Maintenance (RPM) program. The two common RPM programs are the Unilateral [...]

billj2018-11-21T15:23:15+00:00November 12th, 2018|Categories: Pricing Policy Execution|Tags: Amazon, Amazon Strategy, Authorization, Distribution Network, eBay Strategy, Facebook, Featured, Go-to-Market, Google, internet, Internet Strategy, manufacturers, MAP Enforcement, MAP Policy, MAP Violators, Marketplaces, Retail Price Maintenance, Retailer, RPM, UP Policy|