About billj

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So far billj has created 3 blog entries.

Questions Brand Leaders Must Ask Themselves

Download: Questions Brand Leaders Must Ask Themselves (PDF) CUSTOMERS Are you viewing dealers as customers or as partners in delivering your intended customer experience? A sale is not a sale until the gear is in the [...]

What is the Customer Experience Digital Internet Economy?

Why should I care as a premium product manufacturer? Because your brands survival depends on it! 6 ARTICLES YOU CAN NO LONGER AVOID READING What is the Internet Economy?   The Violence of the Customer Experience  [...]

Insider Do’s and Don’ts for MAP/UP Policy Success

Fresh off a string of retailer meetings, a client called me today suggesting her retailers could benefit from a course for manufacturers on how to successfully implement, administrate and execute a Retail Price Maintenance (RPM) program. The two common RPM programs are the Unilateral [...]