About Vision Werks

OUR PASSION

OUR PASSION is helping premium product manufacturers transform their go-to-market distribution, Internet, and retailer relationship strategies to be highly competitive in the rapidly evolving customer experience digital Internet economy.

handshake on city background, double exposure

OUR BELIEF

OUR BELIEF is premium product manufacturers will ensure stabilized margins and predictable revenue growth if they are accountable for product distribution, execute partnership standards with discipline, and do what they say they are going to do!

OUR COMPETENCE

OUR COMPETENCE in applying our systems and processes has been refined over the last decade through dozens of hands-on client go-to-market transformation journeys. View our extensive client portfolio of top name brands and learn how we transformed their businesses.

Helical staircase in Santo Domingo de Bonaval. Santiago de Compostela, Spain

OUR FOUNDATION

OUR FOUNDATION of standards, systems and processes for executing customer experience focused, collaborative retail partnerships were developed over 10 years of sales leadership in the Customer First culture at Bose Corporation.

OUR EXPERIENCE

OUR EXPERIENCE in navigating dozens of clients through our go-to-market transition methodology mitigates the cost, risk, and uncertainty of trial and error tactics.

THE HARD WORK

We’ve worked through the ranks of manufacturers, retailers and distributors, we know their operations intimately. We’ve been immersed being passionate, pragmatic change agents supporting our diverse clients for the last 11 years. We’re not a start-up or an ‘App’ or a software subscription or under pressure for ROI from investors. We’re people working with people to solve problems.

ROOT OF ALL EVIL

The transactional revenue addiction of more orders from more distribution with no control of what happens to your product between the warehouse and the consumer is the root of all evil, it’s what’s fueling the brand apocalypse. The customer experience digital internet economy provides the opportunity to generate MORE revenue from significantly LESS Internet partners, we can show you how.

REAL PRICING POLICY EXECUTION EXPERIENCE

Most TALK about implementing a MAP/UP policy, Bill J. personally launched the Bose Unilateral Minimum Retail Price (UMRP) policy to their national accounts and led the execution for 10 years as the Director of Sales, North American Sales Organization. Widely regarded as the platinum standard of price maintenance policies, it enabled Bose to stabilize offline and online pricing to this day. “Retail Price Maintenance execution falls apart at Sales & Marketing if they cannot lead and execute. Bill J brings something no one else can; he understands the program better than anyone!” Mark Sullivan, General Counsel – Retired, Bose Corporation.

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