About Bill Johannesen

MY PASSION

MY PASSION is helping authentic wholesale brands transform their go-to-market distribution, Internet, and retailer relationship strategies to be category leaders in the rapidly evolving customer experience economy.

handshake on city background, double exposure

MY BELIEF

MY BELIEF is premium product manufacturers will ensure stabilized margins and predictable revenue growth if they are accountable for product distribution, execute partnership standards with discipline, and do what they say they are going to do!

MY COMPETENCE

MY COMPETENCE in applying our Foundation for Control has been refined over the last 10+ years in dozens of hands-on client go-to-market transformations reimagining business decisions, processes and systems around executing an intentional brand experience.

Helical staircase in Santo Domingo de Bonaval. Santiago de Compostela, Spain

MY FOUNDATION

MY FOUNDATION of standards, systems and processes for executing customer experience focused, collaborative retail partnerships was developed over 10 years of sales leadership in the Customer First culture at Bose Corporation.

MY EXPERIENCE

MY EXPERIENCE in navigating dozens of clients through a proven go-to-market transition methodology mitigates the cost, risk, and uncertainty of trial and error tactics.

THE HARD WORK

I’ve worked through the ranks of manufacturers, retailers and distributors, I know their operations intimately. I’ve been immersed being a passionate, pragmatic change agent supporting diverse clients for the last 10+ years. I’m not a start-up or an ‘App’ or a software subscription or under pressure for ROI from investors. I’m working person to person with clients to solve their real problems.

ROOT OF ALL EVIL

The transactional revenue addiction of more orders from more distribution with no control of what happens to the product between the warehouse and the consumer is the root of all evil, it’s what’s creating all the pricing problems and fueling the suffocation of authentic brands. The customer experience economy provides the opportunity to generate MORE revenue from LESS retail partners who are doing business with your brand in a meaningful way.

REAL PRICING POLICY EXECUTION EXPERIENCE

Most TALK about implementing a MAP/UP policy, I personally launched the Bose Unilateral Minimum Retail Price (UMRP) policy to their national accounts and led the execution for 10 years as the Director of Sales, North American Sales Organization. Widely regarded as the platinum standard of price maintenance policies, it enables Bose to stabilize offline and online pricing to this day. “Retail Price Maintenance execution falls apart at Sales & Marketing if they cannot lead and execute. Bill J brings something no one else can; he understands the program better than anyone!” Mark Sullivan, General Counsel – Retired, Bose Corporation.