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VW Home2021-08-09T13:19:17-06:00

GO-TO-MARKET MANAGEMENT CONSULTING
FOR GROWING LIFESTYLE BRANDS

Your brands biggest competitor is corporate inertia, maintaining the status quo. Disrupt yourselves? “You cannot solve a problem at the level of the problem” – Einstein. Our proprietary Go-To-Market Management System is the most effective approach to align channels AND ignite long-term sales growth through pragmatic controlled disruption; making small yet ground breaking change that creates a multiplier effect in results. Timeless business principles combined with a set of practical, real-world tools and processes guide Lifestyle Brands, of any size, in any vertical, to get what they need from their technology, sales organization AND their retailers. It’s not a grand experiment or theory, it’s years of trial and error in the trenches with Lifestyle Brands earning an understanding what it takes to disrupt, then control, your retailer go-to-market execution. We don’t treat symptoms; we focus on root cause, confidently walking you through your journey of complex decisions with a proven Framework and Playbook.

Questions Brand Leaders Must Ask Themselves

OUTCOMES

• Enhanced Customer Experience
• Protected & Transitioned Revenue
• Stabilized Online Pricing
• Overpowered Unauthorized 3rd Party Sellers
• Effective MAP/UP Execution
• Controlled Distribution
• More Revenue from Remarkable Retailers

SYSTEM FRAMEWORK

Our integrated System Framework consists of 8 Go-To-Market Control Components to be balanced and strengthened in creating long-term retailer leverage, market position and channel management.

WHEN GO-TO-MARKET MANAGEMENT FAILS

“Most sales leadership has not properly evolved for the vicious forces of online E-commerce”

James Thomson, Partner, Buy Box Experts

“12% of respondents strongly agreed their leaders had the right mindset, 9% strongly agreed their leaders had the proper skills to lead in the digital economy.”

Amazon is leveling the playing field, social media is replacing the expert and tech is transforming business processes. The impact makes EVERYTHING YOU SAY AND DO MATTER! Your actions and their consequences can no longer be detached as the slippery slope gets steeper. It should be obvious earning GO-TO-MARKET CONTROL with hope, short cuts, and band-aids is ineffective. Yes, it’s emotionally difficult to walk away from a habitual strategy even when you know it is working against you. Each time I changed strategy, I regretted how long it took to realize it was time. So much time and energy wasted.

Internet pricing and stabilizing margins
  • ‘I know they’re toxic, I can’t lose the revenue’

  • ‘Do What it Takes to Hit the Number’

  • ‘We’ve Always Done it this Way’

  • Ill Conceived Internet & Amazon Strategies

  • Using MAP as a Weapon

  • Every Order is a Good Order

“I hear everything you’re saying, I love it and I don’t think I’ve ever had a guest pull together so much of what we talk about here on the podcast like you!”

Kristin Carpenter, Host & CEO/Founder, Verde Brand Communications

Indigitous logo

“Working with you at the fundamental level in addressing root cause and making the hard decisions to set brands up for success should be a prerequisite for becoming an Indigitous client!”

Larry Pluimer, CEO/Founder, Indigitous & AmazonPOV.com Blogger

RECENT CLIENTS AND FOUNDATIONAL HERITAGE

Vision Werks in your inbox

SYSTEM PLAYBOOK

 50% People, 35% Process, 15% Technology

BILL J ON GO-TO-MARKET MANAGEMENT

“Bell and Giro grew in speciality (retail). In fact they had one of better first quarters we’ve had in years. Giro snow helmet and goggle sales were especially strong moving past Oakley for second place in market share in that segment.”

Christopher Metz, CEO , Vista Outdoor

“You started the brand protection industry”

Lisa Stein, Founder , ORIS Intelligence

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