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SIMPLE TOOLS

The Marketplace Power method combines timeless business principles with a set of simple, practical, real-world tools to help wholesale manufacturers, of any size, in any vertical, get what they need from their technology, resources, sales organization and retail partners to secure control of revenue, pricing and distribution in this age of Amazon. It’s not a grand experiment or theory, rather a tried and tested holistic method to solve your go-to-market problems once and for all. We don’t treat symptoms, we focus on the root causes, going below the surface to create sustainable, predictable and repeatable revenue.

2020 Planning Questions Brand Leaders Must Ask Themselves

OUTCOMES

• Protected & Transitioned Revenue
• Overpowered Unauthorized 3rd Party Sellers
• Stabilized Online Pricing
• Clean Distribution
• Effective MAP/UP Execution
• Enhanced Customer Experience
• More Revenue from Less Retailers

MARKETPLACE POWER FRAMEWERK

Marketplace Power Framewerk consists of 8 Power Components that must be strengthened to build long-term retailer leverage, market position and brand equity that correspond directly to a brands level of Marketplace Power. Executive-level commitment and participation, Accountability Power, are mere table stakes in securing control of revenue, pricing & distribution in this age of Amazon.

WHERE MARKETPLACE POWER FAILS

“Most sales leadership has not properly evolved for the vicious forces of online E-commerce”

James Thomson, Partner, Buy Box Experts

“12% of respondents strongly agreed their leaders had the right mindset, 9% strongly agreed their leaders had the proper skills to lead in the digital economy.”

Amazon is leveling the playing field, social media is replacing the expert and tech is transforming business processes. The impact makes EVERYTHING YOU SAY AND DO MATTER! Your actions and their consequences can no longer be detached as the slippery slope gets steeper. It should be obvious earning MARKETPLACE POWER with hope, short cuts, and band-aids is ineffective. Yes, it’s emotionally difficult to walk away from a habitual strategy even when you know it is working against you. Each time I changed mine, I regretted how long it took to realize it was time. So much time and energy wasted.

Internet pricing and stabilizing margins
  • ‘I know they’re toxic, I can’t lose the revenue’

  • ‘Do What it Takes to Hit the Number’

  • ‘We’ve Always Done it this Way’

  • Ill Conceived Amazon Strategy

  • Using MAP as a Weapon

  • The Retailer is Our Customer

“I hear everything you’re saying, I love it and I don’t think I’ve ever had a guest pull together so much of what we talk about here on the podcast like you!”

Kristin Carpenter, Host & CEO/Founder, Verde Brand Communications

Indigitous logo

“Working with you at the fundamental level in addressing root cause and making the hard decisions to set brands up for success should be a prerequisite for becoming an Indigitous client!”

Larry Pluimer, CEO/Founder, Indigitous & AmazonPOV.com Blogger

CLIENT PORTFOLIO

Marketplace Power in your inbox

ESSENTIALS FOR EXECUTION POWER

 We’ll Tough Love You Through the Anxiety and Resistance of Executing Marketplace Power

BILL J ON THE ESSENTIALS FOR EXECUTION POWER

“Bell and Giro grew in speciality (retail). In fact they had one of better first quarters we’ve had in years. Giro snow helmet and goggle sales were especially strong moving past Oakley for second place in market share in that segment.”

Christopher Metz, CEO , Vista Outdoor

“You started the brand protection industry”

Lisa Stein, Founder , ORIS Intelligence

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