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Home2018-11-15T17:52:23+00:00

Vision Werks Helps Premium Product Manufacturers Transition to Compete in the Exploding Customer Centric Digital Internet Economy.

…by Providing Best Practices to Execute MAP/UP Policies, Stabilize Internet Pricing and Partner with the Best Customer Experience Retailers to Build Your Brand Value.

“The Vision Werks process makes you face some hard truths about your Brand, your Sales Organization, and your Retail Partnerships. Executed with fidelity, you come out the other side more desirable, more effective, and more profitable…”
Osprey Packs, Inc, - Patrick Piller, Director-Sales Operations

OUR PASSION

OUR PASSION is helping premium product manufacturers transform their go-to-market distribution, Internet, and retailer relationship strategies to be highly competitive in the rapidly evolving customer experience centric digital economy.

handshake on city background, double exposure

OUR BELIEF

OUR BELIEF is premium product manufacturers will ensure stabilized margins and predictable revenue growth if they are accountable for product distribution, execute partnership standards with discipline, and do what they say they are going to do!

OUR COMPETENCE

OUR COMPETENCE in applying best practices has been refined over the last decade through dozens of hands-on client go-to-market transformation journeys.

Helical staircase in Santo Domingo de Bonaval. Santiago de Compostela, Spain

OUR BEST PRACTICES

OUR BEST PRACTICES of standards, systems and processes for executing customer experience focused, collaborative retail partnerships were developed over 10 years of sales leadership in the Customer First culture at Bose Corporation.

MAP/UP POLICY SUCCESS

INSIDER DO'S & DON'T

LEARN MORE…

OUR EXPERIENCE

OUR EXPERIENCE in guiding dozens of clients through our best practice go-to-market transition methodology mitigates the cost, risk, and uncertainty of trial and error tactics.

WE'VE DONE & ARE DOING THE HARD WORK

We've worked through the ranks of manufacturers, retailers and distributors, we know their operations intimately. We've been immersed being passionate, pragmatic change agents supporting our diverse clients for the last 11 years. We're people working with people to solve problems. We're not a start-up or an 'App' or a software subscription or under pressure for ROI from investors.

ROOT OF ALL EVIL

The cultural addiction to transactional revenue. Shipping any and all orders with little or no regard as to what happens to the product between the warehouse and the consumer, preferring to address the effects of their actions rather than address the self-inflicted causes.

REAL PRICING POLICY EXECUTION EXPERIENCE

Executed the ground breaking Bose UMRP policy over it’s first decade to national retailers, the first UP policy they were exposed to. Sears & Silo tested the policy and were terminated on the #1 SKU prior to Christmas and never had access again. Once ALL understood the standards were being held, the trust and confidence created mutually beneficial relationships with brand integrity that still stands.

OUR CLIENT PORTFOLIO

TESTIMONIALS

“The Vision Werks process makes you face some hard truths about your Brand, your Sales Organization, and your Retail Partnerships. Executed with fidelity, you come out the other side more desirable, more effective, and more profitable…”

PATRICK PILLER • DIRECTOR-SALES OPERATIONS, OSPREY PACKS, INC.

“Retail Price Maintenance execution falls apart at Sales & Marketing if they cannot lead and execute.
Bill J brings something no one else can; he understands the program better than anyone!”

MARK SULLIVAN • GENERAL COUNSEL, BOSE CORPORATION RETIRED
“Sophisticated 21st century approach to marketplace management.”
JOHN J GRAHAM • PRESIDENT, SPEEDO/PVH
“Bill’s kick-off keynote presentation for our summit was insightful, to the point and enthusiastically delivered keeping the audience engaged and entertained. His vision of our evolving business environment struck a chord that resonated with the members.”
JIM RISTOW • CEO, BRANDSOURCE/AVB
“I’m most impressed with Bill’s talent in multiple disciplines, superior communication skills, attention to detail & his ability to maintain a pragmatic view of the marketplace from multiple perspectives. He presents a rare package of multi-faceted strengths in these days of narrow specialization.”
JOE PICCIRILLI • FORMER EXECUTIVE VP OF BUSINESS DEVELOPMENT, AVAD LLC DIV. OF INGRAM MICRO
“Trust the process, follow the process.”
JOE ROBERTS • PRESIDENT, CORE BRANDS
“Bill J is the finest intermediary that HTSA has ever had. He understands the vendor & dealer dynamic better than anyone I’ve had the pleasure of dealing with.”
RICHARD GLIKES • PRESIDENT AZIONE UNLIMITED, FORMER EXECUTIVE DIRECTOR, HTSA BUYING GROUP
“Bill is a seasoned veteran whose career has been spent affiliated with many best in class companies holding key positions in retail, manufacturing and distribution. He has much to offer his clients.”
JIM HERD • PRESIDENT, POLK AUDIO RETIRED
“Bill J. actually understands what it means to walk a mile in another man’s shoes. He can see through a retailer’s eyes without taking off his vendor hat. We created great business together; Bill’s truly a terrific partner.”
FRANKLIN KARP • COO, AUDIO VIDEO SYSTEMS
“Like many folks these days, we grappled with channel management issues that quickly
outstretched our homegrown methods for strategy, management and enforcement.”
LAYNE RIGNEY, SR • PRESIDENT, OSPREY PACKS, INC.
“Bill created many aspects of Bose’s dominant market share position at Best Buy. There are very few impact players I have met in 20 years in the business and Bill is one of them.”
DAVE HAPPE • MACE SECURITY INTERNATIONAL, FORMER SENIOR BUYER, AUDIO & VIDEO, BEST BUY
“One of Bill J’s innate strengths is his capacity to clearly envision the desired end-result coupled with a proven ability to provide the leadership necessary to bring about the most preferred outcomes.”
JOHN GEHERAN • VICE PRESIDENT, THE AMERICAS, BOSE CORPORATION RETIRED
“The education alone from Bill was worth every penny.”
JEFF PETERS • SALES MANAGER, ELETTROMEDIA-USA FORMER DOMESTIC SALES DIRECTOR, KICKER/STILLWATER DESIGNS

EXECUTION IS THE NEW DISTRIBUTION

The Most Common Challenges Our Manufacturers Face

In the Marketplace

  • Volatile Pricing
  • Eroding Margins
  • Falling Average Selling Prices
  • Unauthorized Sellers

Internally

  • Short Term Thinking
  • Failing Quick Fixes

  • Efficiency Internet Monitoring
  • Paper Based Processing

VIEW A COMPLETE LIST OF CHALLENGES

Selecting The Right Retailers

REALITY CHECK: Retailers Own Your Consumer Brand Perception & Experience. Do you know what your retailers are doing? Your strategy must be ‘the best retailers for our consumer brand experience’ especially on the Internet.

The Results…when clients transition to a tight, focus portfolio of vetted & selected online retailers:

  • Margin is Stable at MAP/UP

  • Channel Conflict is Diminished

  • Revenue is Trending 28-38+% Higher

  • B2C Revenue is Trending 40+% Higher
  • Consumers Receive Intended Brand Experience
Learn Best Practices of Customer Experience Retailers Here

LET’S START A CONVERSATION

Share your business challenges, test our insight, discuss perspectives and we’ll respond with a go-to-market assessment analysis.

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