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WHO WE ARE

We’re a nine-year old boutique-consulting firm who synergistically engages consumer product manufacturers to systematize and integrate their sales, product marketing and support operations through efficient and effective processes and enablement programs. With managed disruption and orchestrated execution, we guide companies culturally frozen in the “comfort of crisis” through a coherent digital business process transformation. With new companies entering the mass market, such as Nest Labs, we collaborate on crafting an effective platform for initial deployment and ongoing channel management success.
handshake on city background, double exposure

WHAT WE OFFER

Through 35+ years of real experience in retail, distribution and manufacturing sales and sales management, we’ve earned a deep, organic understanding of how to deploy products into the omnichannel marketplace and achieve stabilized Internet pricing and predictable dealer margins throughout their lifecycle. Our proven process-centric, brand-equity based practices mitigate the cost, risk and uncertainty of trial and error tactics, while offering flexibility to adapt with existing processes and technology applications.
Vision-Werks-1

THE DEATH SPIRAL

It’s mind blowing how many companies invest substantial time, energy & expense into product innovation, development and branding to then blindly entrust their product deployment and channel management to archaic sales teams and predatory sellers to execute on their behalf! Abdicating the management of your brand and pricing to the Internet marketplace, mixed with confusing legal compliance and practicing “digital Darwinism” is now fatal to value-added brands, regardless of the magnificence of the product offering.
Helical staircase in Santo Domingo de Bonaval. Santiago de Compostela, Spain

TESTIMONIALS

“Retail Price Maintenance execution falls apart at Sales & Marketing if they cannot lead and execute.
Bill J brings something no one else can; he understands the program better than anybody!”
MARK SULLIVAN • GENERAL COUNSEL, BOSE CORPORATION
“Like many folks these days, we grappled with channel management issues that quickly
outstretched our homegrown methods for strategy, management and enforcement.”
LAYNE RIGNEY, SR • PRESIDENT, CAMELBAK PRODUCTS
“Sophisticated 21st century approach to marketplace management.”
JOHN J GRAHAM • SVP OF SALES, EASTON
“Trust the process, follow the process.”
JOE ROBERTS • PRESIDENT, CORE BRANDS
“The education alone from Bill & Chris was worth every penny.”
JEFF PETERS • BRAND MANAGER, DIAMOND AUDIO FORMER DOMESTIC SALES DIRECTOR, KICKER/STILLWATER DESIGNS
“Bill J. actually understands what it means to walk a mile in another man’s shoes. He can see through a retailer’s eyes without taking off his vendor hat. We created great business together, Bill’s truly a terrific partner.”
FRANKLIN KARP • COO, AUDIO VIDEO SYSTEMS
“Bill’s kick-off keynote presentation for our summit was insightful, to the point and enthusiastically delivered keeping the audience engaged and entertained. His vision of our evolving business environment struck a chord that resonated with the members.”
JIM RISTOW • CEO, BRANDSOURCE/AVB
“I’m most impressed with Bill’s talent in multiple disciplines, superior communication skills, attention to detail & his ability to maintain a pragmatic view of the marketplace from multiple perspectives. He presents a rare package of multi-faceted strengths in these days of narrow specialization.”
JOE PICCIRILLI • FORMER EXECUTIVE VP OF BUSINESS DEVELOPMENT, AVAD LLC DIV. OF INGRAM MICRO
“Bill created many aspects of Bose’s dominant market share position at Best Buy. There are very few impact players I have met in 20 years in the business and Bill is one of them.”
DAVE HAPPE • CTO VIGILANT PROTECTION SYSTEMS, FORMER SENIOR BUYER, AUDIO & VIDEO, BEST BUY
“Bill J is the finest intermediary that HTSA has ever had. He understands the vendor & dealer dynamic better than anyone I’ve had the pleasure of dealing with.”
RICHARD GLIKES • PRESIDENT AZIONE UNLIMITED, FORMER EXECUTIVE DIRECTOR, HTSA BUYING GROUP
“One of Bill J’s innate strengths is his capacity to clearly envision the desired end-result coupled with a proven ability to provide the leadership necessary to bring about the most preferred outcomes.”
JOHN GEHERAN • VICE PRESIDENT, THE AMERICAS, BOSE CORPORATION RETIRED
“Bill is a seasoned veteran whose career has been spent affiliated with many best in class companies holding key positions in retail, manufacturing and distribution. He has much to offer his clients.”
JIM HERD • PRESIDENT, POLK AUDIO RETIRED

IT PARTNER

WEB SERVICES US

Web Services US, LLC provides cloud based processes, tools and utilities that consumer and commercial hard goods manufacturers use to bring their sales channels and online markets into alignment with their strategic goals. These include portals to securely evaluate and approve direct re-sellers, indirect re-sellers (buy through distributors), wholesale re-sellers (distributors) and international sales companies based on criteria that identifies their suitably to sell the brand.

Authorization Verification is served to third parties and integration to legacy EDI and back office systems is done via our API and/or custom integration services team. Our Marketplace Management Suite provides ‘Where to Buy’ store and URL locators, wholesale B2B re-seller eCommerce, Digital Asset/Resource Management, easily administered Unilateral Minimum Advertised Pricing (UMAP) programs and online marketplace monitoring and reporting to measure and manage results.

In aggregate, these tools, when properly directed and used, allow manufacturers to regain and manage online marketplace pricing driving re-seller loyalty, sell though, profitability and brand equity higher.

LET’S WORK TOGETHER

I look forward to speaking with you about your business needs. Please feel free to schedule an initial consultation by calling me directly. Thank you for your interest.

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