Brand Equity

Facilitated successful introduction and expansion of key brands requiring focused sales training, support and development activity at AVAD div. of Ingram Micro.
Developed uniform, innovative, customer focused integrated sales and marketing programs supporting “be sharp” & “AQUOS” corporate branding campaigns that enhanced brand image, increased shelf space, delivered effective sales training and significantly improving dealer relationships across all channels at Sharp Electronics.
Ten years experience implementing and executing Unilateral Pricing Policy in all US channels with 120+ member direct sales organizations in coordination with in-house legal, supply chain, marketing and senior management teams at Bose Corporation.
Created business strategy that generated 10‑fold profit increase during dramatic industry consolidation that reduced industry sales by 15 percent and the number of Bose retail storefronts by 28 percent at Bose Corporation.
Co-developer and business leader of store within a store Bose Music Theaters at Sears Brand Central, Incredible Universe div. of Tandy Bose and Fry’s with Bose Corporation.

Vision Werks Difference